Overview

The goal was to redesign the account page for GetCari to improve user engagement, simplify navigation, and enhance the overall user experience.

My Role: Researcher | Designer

Key Challenges

Low User Interaction: Users were not engaging with account settings, resulting in incomplete profiles and missed opportunities for personalization.

Poor Navigation: The order tracking feature was difficult to find, leading to user frustration.

Lack of Visual Appeal: The existing design lacked hierarchy and felt cluttered.

Design Process

User Research & Pain Points

• Conducted user interviews and reviewed app analytics to identify issues with the account page.

• Key findings:

  • Users struggled to locate important account settings.

  • The process of tracking orders was unintuitive.

  • Visual design didn’t encourage engagement with account features.

Initial Concepts & Wireframes

Developed multiple wireframes focusing on:

• Clear navigation paths for easier access to account settings and order tracking.

• Profile personalization by introducing user avatars and editable contact information.

• Visual hierarchy improvements to prioritize key actions (e.g., edit profile, track orders).

1. User Feedback: Shared wireframes with test users to gather feedback on navigation and design clarity. Adjustments were made based on insights.

Final Design Solutions

Improved Visual Hierarchy:

Restructured the layout to provide clear, easy-to-find access to essential features such as order tracking, settings, and profile updates.

Emphasized key actions using buttons and visual cues.

Added Profile Personalization:

Introduced a profile picture feature along with editable fields for contact details, enhancing personalization and user connection with the app.

Streamlined Order Tracking:

Order tracking was moved to a more prominent position and included clearer steps for users to follow, enhancing the order experience.

Results & Impact

Increased User Engagement
Profile update interactions increased by 25% post-launch.

Improved Navigation
Users reported a 30% reduction in time spent navigating to track orders, based on usability tests.

Enhanced Visual Appeal
Users rated the new design 4.5 out of 5 in post-launch surveys, citing ease of use and a more modern, intuitive layout.